Marketers use infographics to build brand awareness and boost engagement about topics important to the company, such as this infographic on diversity and inclusion: What are infographics used for in marketing? Infographics for small businesses and entrepreneurs.Infographics for consulting and freelancing.Here are just some of its use cases (click to jump ahead): This means that infographics can be useful in pretty much any industry. When you need to give someone a really quick rundown on something that can be hard to explain in words alone, an infographic is a good way to go. Raise awareness about an issue or cause.Display research findings or survey data.Infographics are great for making complex information easy to digest. Return to Table of Contents Why should you use infographics? What is an infographic? Infographics defined:Īccording to the Oxford English Dictionary, an infographic (or information graphic) is “a visual representation of information or data”.īut the meaning of an infographic is something much more specific.Īn infographic is a collection of imagery, data visualizations like pie charts and bar graphs, and minimal text that gives an easy-to-understand overview of a topic.Īs in the example below, infographics use striking, engaging visuals to communicate information quickly and clearly.

What makes an infographic design effective?.

What are the different types of infographics?.

CREATE AN INFOGRAPHIC FOR FREE Click to jump ahead: I’ll also show you easy-to-edit infographic templates you can customize with Venngage’s Infographic Maker. Today, I’ll give you a crash course on infographics and infographic design to answer all of your questions and more. Since infographics exploded onto the graphic design scene about 15 years ago, they’ve become a staple for communication in classrooms, in the workplace, and across the web.īut if you’re new to the world of design, the term “infographic” might still be foreign to you.

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